Subscribers receive as a free gift an Audio workshop entitled Professional Service Organisations: Are You Struggling to Attract and Retain Profitable Clients?
Many Professional Service Businesses are consistently able to attract as many clients as their diary can handle - and they do more repeat business and obtain more referrals too!
Marketing doesn’t come naturally to most of us. So what do you do when the growth curve has gone flat? How do you get the revenue trend-line pointing upwards again? Without an effective marketing process your organisation will never reach the growth and income targets that you aspire to. When you do marketing, however, the results are often mediocre at best. Your service model may be unique, and you have so much to offer. How do you go about getting noticed, and then hired? Your bookshelves groan under the weight of books on marketing ‘techniques’ but their advice is often contradictory and just doesn’t translate into sales wins.
How would you like to have:
- As many quality prospects as you can handle?
- A way of talking to them that lets them clearly signal interest without making you feel like a stalker?
- A process for building trust that doesn’t leave you feeling sleazy?
- And the confidence that your service mechanisms will turn the customer into a fan, ready to refer others and do repeat business themselves?
Sadly, business schools don’t teach us how to market our services while they are teaching us our profession. We never learn the secrets that make it easy, make it fun. Many service professionals turn to reading about, learning and using techniques that seem to offer solutions, only to find that when we use them they take us just part of the way to paying customers. How do we close the loop?
To be successful you need to:
- Stop marketing to strangers and focus on building relationships.
- Understand that you don’t close a deal every time you face a prospect.
- Learn the unique language of professional services marketing so that you can qualify prospects in 30 seconds and build trust without compromising ethics.
- Follow a proven marketing process which leads correctly-qualified prospects to a sales conversation once they are familiar with you and trust your expertise.
Zee2A can help!
We mentor Professional Service Executives in building profitable practices. We use principles of marketing that have proven effective over and over again. The Methodology we employ is used with consistent success on three continents.
Our Chief Executive, David Deakin, brings to the marketing methodology a pragmatism and depth of understanding of the issues facing Service Professionals born of over twenty years of experience as a highly successful service professional.
His partner (in business and in life) Vanessa Deakin has a strong background in Marketing within the Financial Services indusry, and has filled a number of roles within world-class organisations over fifteen years. Having worked on three continents she has also been privy to the 'best practices' in all three.
Is this for you? Find out now by reading more on Who We Serve.
