Subscribers receive as a free gift an Audio workshop entitled We use the 'Seven Principles of Effective Professional Services Marketing' as the Basis of all our Marketing Programmes
This proven methodology has been used successfully with thousands of self-employed professionals and professional service businesses. It was fathered by Robert Middleton of Action Plan Marketing. Zee2A has been certified in this methodology, which we have found incredibly powerful and strongly results-orientated. While the methodology naturally progresses from Principle 1 through to Principle 7, real positive results for your business can be felt immediately when you understand the fundamentals of any principle. Some clients achieve full return on their investment before we even cover all the principles!
The Seven Principles Are:
1. Marketing Relay - the Game of Marketing
The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.
2. Marketing Mindset - The Inner Game of Marketing
How you think about your business and how to market it is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to reconnect with your business vision and change your current marketing mindset to be successful. The good news is that it's easier than you think.
3. Marketing Syntax - The Language of Marketing
Most people don't realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.
4. Core Marketing Message - The Value of Marketing
A key step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what's in it for them to do business with you.
5. Marketing Information - The Currency of Marketing
Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency", because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.
6. Marketing Strategies - The How-To of Marketing
Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.
7. Marketing Action Plans - The Structure of Marketing
Your final marketing step is developing a very detailed marketing action plan or plans. It's not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.
Powerful stuff, eh? If we can deliver on these promises there’s little doubt we could help you transform your business into a money-making, soul-satisfying machine. So one final question remains: what do our programmes and services actually look like? Find out on Our Services page.
