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Hi,
Many of our readers are away from work this week spending half-term with their families. So, rather than a standard Marketing Edge issue we’re using this week’s feature article section to answer a marketing related question from one of our readers. If you have any questions you’d like answered in a future issue, please submit it here.
RSVP’s for our VIP Reception at Business South on the 4th March have been swift and we are delighted to have almost filled the room (if you haven’t reserved your place at this free event yet, then don’t delay any further – we have less than 10 places left...).
This year our guests represent the following industries so far: Accounting and Bookkeeping; Human Resources; Coaching and Training; Web Design; Business Brokers; Professional Photography; Legal; Virtual Assistants and a number of others. The VIP reception is certain to be an excellent networking opportunity – so see our diary section for details on how to register.
Thanks for reading the Marketing Edge!
Until next time,
Are you a Service Industry Professional reliant on word-of-mouth to grow your business, but anxious because you are not getting the volume of referrals that you are hoping for? Our Performance-Tuned Networking Seminar will teach you how to work each and every potential referral source in the most effective way possible, maximising your potential revenue!
The live seminar was held in August 2008, and now you can get your hands on the entire audio recording and workbook as a ‘home study’ course!
Pick up a copy at our online store.
Read some participant reviews below. |
Joyce Turton sent us an email asking "It would be interesting to have your views on how to identify 'good networks.' A common complaint I hear, especially locally, is that 'Everyone's selling and Nobody's buying' - which predated the credit crunch. Any thoughts on this? Could it be faulty networking techniques en masse in Surrey/Hants?"
Many of our readers and clients often ask us about where and how to network effectively. It’s important to always bear the following three keys in mind, as a start:
- Fish in the right pond. You need to be doing your networking where your prospects are. It’s of little value to spend many hours (and many £££) on networking events that provide you with lots of low value connections. You need to be thinking quality not quantity.
- You need to be an active, visible member of any group (or groups) that you belong to, so don’t spread yourself too thinly.
- If you keep doing the same things, you will keep getting the same results, so you need to frequently evaluate your networking and the results you are getting from it. Sometimes hard decisions need to be made.
The above pointers are expanded upon significantly in the feature article 'Are You Fishing in the Wrong Pond?' first published in the Marketing Edge back in April last year (before you were a subscriber, Joyce), so please have a read through it in full by clicking here.
We also have well over 500 new subscribers who signed up to the Marketing Edge after that article was published – so we encourage every one of you to read that article too.
Regarding your point that 'Everyone's selling and Nobody's buying'...
Don't lose too much sleep over the fact that most networkers are there to sell - after all, you are there to sell! Why shouldn't the people you meet have a similar objective? But ask yourself this question about most of the people you meet at your next networking event:
'If they were buying - would their need match my product/ service offering?' (Evaluate their personality, the size of their business, their industry, and any other relevant demographics. Be ruthless - your time is too precious to waste on long shots. And remember that if your product/service can solve everybody's problems, you haven't defined your market well enough.)
If you answer no to the aforementioned question, you have identified the problem. Don't bother to go back.
However, if you answer yes then you are networking in the right place. Now your challenge is to get the attention of your prospect - they are, after all, there to sell, not buy. You have to find a way to shift their attention to something they need, and need badly enough to stop selling for a while and go into buying mode.
Joyce, you will also benefit tremendously from the content in our Performance Tuned Networking Seminar-in-a-Box.
Thank you for your question,
Other readers with questions are invited to submit them here and we’ll do our best to answer them in an upcoming issue.
What They Said About the Performance-Tuned Networking Seminar...
 'Vanessa and David have helped me to rationalise how I present my services and to focus down on the customers I want to reach. This is forming the basis of my advertising, brochures and web pages. Vanessa and David have a simple no-nonsense approach and are able to present their subject in a very clear way. I’d heartily recommend them.'
– Chris Bryan, CJB Corporate Coaching
 'I found the Marketing seminar conducted by Vanessa and David to be excellent. In fact I think it is the best Marketing seminar I have attended, and I do attend a fair few seminars/courses. What struck me most was that they follow their own advice: they actually DO what they recommend to other companies.'
– Diksha Chakravarti, FixMe
- Have you RSVP’d yet?
We have less than 10 places remaining at our exclusive annual VIP Reception at Business South – if you haven’t secured one for yourself yet you will be disappointed!
Grab one now!!!
(And if you’d like to see some of the photos from our event last year, click here.)
In conclusion, if you enjoyed reading this issue of The Marketing Edge, please forward it on to your friends and colleagues and help us spread the word! (But please erase the Unsubscribe link at the bottom of this page. You don’t want to be inadvertently unsubscribed by one of your recipients!)
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ISSN 1756-350X
Volume 2 Issue 4
18 February 2009
www.zee2a.com
You have received this newsletter because you signed up for it or registered for one of our programmes.
In This Issue
David and Vanessa,
Your Zee2A Mentors
David and Vanessa work with Executives in the Professional Services Industry that are frustrated and dissatisfied with their current marketing activities, profitability, and business growth.
Through personal one-on-one mentoring they teach them how to become Marketing Masters, by among other things helping them create sustainable and repeatable marketing strategies that actually work!
Click to learn more about our mentoring programmes
Click to find out about our home-study information programmes
Food for Thought:
"When you undervalue who you are, the world will undervalue what you do and vice versa."
- Suze Orman
If you have received this issue as a 'forward' from a friend, don't miss out on regular boosts to your own marketing effectiveness!
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Transform your Networking with a Verbal Signature™.
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