Subscribers receive as a free gift an Audio workshop entitled The Marketing Edge Programme
Not attracting all the business and clients you want and need?
You can be a better marketer of your services, and it can be easier than you think. There are five main challenges in marketing a business:
- Getting the attention of prospective clients.
- Giving them enough information to interest them in exploring working with you.
- Turning that interest into a commitment to work with you.
- Negotiating the terms of doing business so that you make a decent profit.
- Serving clients so that they both return and send you referrals.
If you can do all of those things you don't need The Marketing Edge. However, if you could do better, perhaps you need a little help. Many professionals and other service businesses struggle with marketing. They are not sure how it works, where to start or what to do.
Perhaps you've tried a number of marketing activities with mixed results. Or maybe your "word-of-mouth pipeline" has dried up and you don't know where to find your next clients. Or it could be that you know what to do and you just don't get around to it. You need some direction and some support.
If any of the above are true, you've come to the right place. We work with professional service executives who are serious about taking their business to the next level. They realize that the only way they're going to survive and thrive is by developing, implementing and practicing better marketing.
What You Need to be Successful at Growing Your Business
We believe that you need only three things to be successful at marketing:
- The first thing you need is commitment. You must really want to take your business to new heights. Ideally your business should be more than a living, it should be something that you feel really makes a difference. Marketing is one of the key vehicles that helps take your business where you want it to go.
- The second is "marketing know-how". That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won't cost a fortune? Are there marketing strategies that are both effective and don't take up a huge amount of time?
- The third thing you need is some kind of support. When you are trying to master something that is both new and complex, you shouldn’t do it on your own. If you do it will take you longer, cost you more and result in more failures. By working with a mentor you can speed up your results by five, ten, even twenty times. If you work with someone who's been there before to guide you on the path you'll have a lot less trial and error.
The Marketing Edge isn't just about a few marketing ideas or a little coaching. You already know more than you can implement. The thing is, you get stuck and your great plans don't amount to much. You have big ideas but you keep getting distracted by the details. Your know-how hasn't caught up with your aspirations. And the trial and error is wearing on you.
On the other hand, you may be very successful in your business but have reached a plateau and want to take your business to the next level. You want to learn how you can market more effectively to grow faster. You don't have anyone you can talk to about marketing and you need both a partner in strategy and someone to hold you accountable for results. This is exactly what we do.
You're a good candidate for The Marketing Edge if:
- You are a self-employed professional, partner in a professional firm or owner of a business that offers a professional service.
- You are committed to being a better marketer and growing your business.
- You are willing to invest a certain amount of time, energy and money in your marketing.
- You are open to trying things outside your current comfort zone.
- You are patient and understand that results can take some time.
- You can take both direction and decisive action.
If this fits you, we can work together successfully.
The Marketing Edge Format and Results
The Marketing Edge sessions are done by phone or in person and are typically 60 to 90 minutes in length. All sessions are taped for your use. In between sessions you will work on assignments to increase your marketing skills in each of the Seven Marketing Principles.
Depending on your current situation, we will take about twelve sessions in guiding you through the initial development and first implementation of your marketing action plan. Then we will work with you additionally, as needed, to develop marketing materials and implement your marketing action plan until you are seeing the level of results you desire.
You will start seeing results well before we have completed our work with you. As your understanding of marketing increases, you will begin to communicate more effectively about your business and start generating more attention and interest. You'll start the process of "playing the game of marketing" and have some wins in the process.
After working through all Seven Fast Track Steps, you'll have a true grasp of how marketing works and will be prepared to grow your business in ways you never before thought possible.
Getting over Marketing Obstacles
The biggest marketing obstacle to successful marketing isn't external - it's internal. We all have various beliefs and thoughts that tend to sabotage our marketing efforts. If you think: "I'm not a good marketer, I can't write, I don't like networking and web sites don't work," then what you say will become a self-fulfilling prophecy. When we work on Step 2 (The Marketing Mindset), you'll be introduced to some very powerful tools that will help you dramatically shift your marketing perspective.
About Your Marketing Edge Partner
David Deakin, your Marketing Edge partner, is a Service Professional with over twenty years experience. Migrating from a successful Financial Management career to Information Technology in the mid-1990’s, David quickly felt the pain of incomplete marketing knowledge and implementation. His knowledge and experience grew as he developed Enterprise Applications Consulting practices for, among others, Oracle Corporation and Deloitte Consulting. It was a steep learning curve but then, as Practice Director for a startup IT Solutions business, he took it from annual revenues of around £500,000 to over £3,000,000 within two years. Clearly he was starting to get the hang of it! For the past five years David has worked with organisations struggling to instill coherence within the Sales, Sales Support and Fulfillment functions of their business. Read more of David's bio here.
Contact Us if You're Interested
If you would like to explore working with us as your marketing accountability partner, we would be happy to speak with you on the phone – (0208) 144 9590 - to discuss your current situation and goals and see if there is a fit. The best way to set up an appointment is to fill out the form below. We'll get back to you within two business days to confirm the meeting.
We look forward to the opportunity to speak with you,
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