Subscribers receive as a free gift an Audio workshop entitled The 'Performance-Tuned Networking' Seminar from Zee2A
Are you a Service Industry Professional reliant on word-of-mouth to grow your business, but anxious because you are not getting the volume of referrals that you were hoping for?
Would you sleep easier knowing that you had worked each and every potential referral source in the most effective way possible, maximising your potential revenue from that vital channel?
Coming Again Summer 2009!
This seminar will be re-scheduled in Summer 2009.
Can't wait? This seminar is available for immediate purchase as an audio programme in our Shop.
Because establishing credibility is so vital to a profitable Service Industry sale, referrals from satisfied customers and trusted colleagues (ready to vouch for our credibility) are often the most cost-effective leads we could possibly generate. Why can’t there be more of them? Surely there must be a better way to generate them than simply waiting for the phone to ring, and there must be an easier way of stimulating referral than being pushy with existing clients and trusted colleagues? Can the wads of business cards collected at networking events and trade shows do more for us than prop up a corner of our in-tray?
Imagine Having:
- A powerful, proven process for generating the maximum number of qualified referrals from existing clients and trusted colleagues;
- A clear understanding of the quickest, most effective way of converting word-of-mouth leads into profitable clients without overselling, underselling or mis-selling;
- A powerful attention-grabbing message that quickly seizes the undivided focus of those prospects most likely to do business with you;
- A clear, goal-oriented strategy for turning networking acquaintances and trade-show walk-bys into trusted colleagues and eager prospects; and
- Powerful tools that contribute to building your credibility without having to resort to giving away services for free.
As professionals we know that networking and trade-shows are obligatory, but sometimes we wonder why! Not many of us really understand how these lead generation activities should be followed-up to stimulate interest and progress the conversation toward a sale. The consequence? Most of us end up staring at a pile of business cards we know we should have done something with, but what? So we do nothing, except perhaps feel guilty at having surely lost some kind of opportunity.
Coming Again Summer 2009!
This seminar will be re-scheduled in Summer 2009.
Can't wait? This seminar is available for immediate purchase as an audio programme in our Shop.
What we should be doing is actually not
that daunting. We need to:
- Understand how prospects come to know, like and trust us before we start trying to get money out of them;
- Develop the tools we need to leverage that process (you’d be surprised how quickly you can do that!);
- Have a solid, detailed strategy that we can use for each and every prospect interaction so that we never lose control of the sales process; and
- Understand the most effective way to tap into the goodwill that our satisfied customers feel when we keep our promises to them; creating a stream of powerful referral leads.
Zee2A's Performance-Tuned Networking Seminar is exactly what you need!
Why?
Because your seminar leaders, David and Vanessa of Zee2A, have a proven track record of helping Professional Service organisations to achieve peak performance and maximum return on the efforts that directly affect their profitability. Both have played key roles within World-Renowned organisations in the Accounting, Information Technology, Banking, Finance, Consulting, Sales and Marketing arenas. Both have the requisite ‘alphabet soup’ behind their names to ensure that they talk your language, but you would have to go a long way to find two more passionate communicators on the subject of marketing – or a more powerful message!
Now they are making their expertise available to a small group of highly motivated professionals in the Performance-Tuned Networking Seminar.
Coming Again Summer 2009!
This seminar will be re-scheduled in Summer 2009.
Can't wait? This seminar is available for immediate purchase as an audio programme in our Shop.
The ‘Performance-Tuned Networking’ seminar will equip you to:
- Understand the process through which prospects go from your first contact with them as strangers until they sign the cheques and begin working with you as paying clients. Learn how to work that process to quickly, effectively and ethically build rapport, trust and credibility. (Have you ever noticed that knowing how something works makes you so much better at it?)
- Become adept at plotting networking contacts and referral leads into place within your sales process so that the next step is always clear, leaving you focused on how to progress each prospect through it.
- Get hugely multiplied returns on your investment in trade show stands and tables by providing you with the tools to capture the attention of walk-bys and the process to differentiate you from almost every other exhibitor there.
- Understand the four essential components of a powerful attention-getting introduction to prospects – one that seizes the attention of those most likely to do business with you at profitable rates!
You will leave the seminar ‘performance-tuned’ for powerful results-oriented networking. You will have:
- A developed and tested ‘Verbal Signature™’ – your powerful introductory message to prospects that will distinguish you from over 90% of your peers and competitors (as well as a template for developing different Verbal Signatures for new service lines and target markets).
- A structured, detailed, tailored-to-you Marketing Action Plan for networking, referrals and trade shows. This plan will revolutionise your networking by providing a step-by-step guide from first meeting to closed business. (There’s a reason why the most successful professionals ‘Plan the Work, then Work the Plan’ – even when they are marketing.)
- A focused outline of one powerful marketing tool - article, eBook, brochure or podcast - so that you can rapidly develop it for use in your Marketing Action Plan within days if not hours.
- An audio recording of the entire seminar so that you can refer back to points you want to refresh your memory on, or simply re-live the power and excitement of the event whenever you need a boost.
Coming Again Summer 2009!
This seminar will be re-scheduled in Summer 2009.
Can't wait? This seminar is available for immediate purchase as an audio programme in our Shop.
Booking and Payment Details
WHEN and WHERE?
DATE: Sometime in Summer 2009
TIME: To be confirmed ...
VENUE: To be confirmed ...
Contact us to request details of future seminar dates and themes.
Coming Again Summer 2009!
This seminar will be re-scheduled in Summer 2009.
Can't wait? This seminar is available for immediate purchase as an audio programme in our Shop.
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