Subscribers receive as a free gift an Audio workshop entitled The 'Recession-Proof Business' Seminar from Zee2A
Are you a professional services executive who is anxious about the state of the economy? Are your prospects taking longer to make buying decisions, and do you fear that your revenues will begin to shrink?
What can you do to build a business that is truly recession-proof, reaching your revenue and profit goals in good times or bad?
Returning Early 2009!
This seminar will be re-scheduled in early 2009.
When the economy turns southward many of us start losing sleep. Will we shed customers, either because we are too expensive or simply because they go out of business? Will we be able to close new business in sufficient volumes to meet growth targets, especially when prospects are cautious of new financial commitments? How will our marketing budgets be affected as cost-cutting measures are implemented?
Would you sleep easier knowing that your business had:
- Powerful strategies to attract and develop the trust of prospects – convincing them that you are the provider of choice to produce a significant return on their investment in doing business with you;
- Low- or no-cost marketing initiatives that produced more and better-qualified prospects than most high-budget initiatives relied on by your competitors;
- Clear, actionable strategic plans for the business, aligned between the key stakeholders so that everyone could focus on piloting the ship through an economic storm; and
- A focused self-development programme to ensure that your skills are up to the task of steering the organisation through turbulent times, and that you continue to enhance yourself in all areas of entrepreneurial ability.
The OECD has predicted that the UK economy will shrink over the next two quarters – the official definition of a recession. Running a business in good economic times may be challenging enough, but none of us can ever be too well prepared for the task of running that same business when the economy is shrinking. Recessions strike fear into the hearts of the most formidable business leaders, so we are at least in good company! But that’s cold comfort – how can we not only survive, but thrive during the recession? Is it even possible?
Returning Early 2009!
This seminar will be re-scheduled in early 2009.
What you need to do is:
- Implement a clear, detailed, easily measurable and commonly understood and adopted business strategy to guide the organisation through the next six to twelve months;
- Ensure that business funding is jealously guarded by challenging yourselves to deliver key marketing and development strategies at minimal cost – but with hugely multiplied returns;
- Understand that prospects will take longer to make buying decisions in a weak economy – and use that time to build their trust in your ability to deliver higher returns on their investment than your competitors; and
- Accelerate your own personal ‘life-long learner’ programme to ensure that you rapidly build the new set of skills required of a business leader during challenging times.
The Recession-Proof Your Business Seminar is three action-packed hours of exactly what you need!
Returning Early 2009!
This seminar will be re-scheduled in early 2009.
Why?
David and Vanessa of Zee2A have teamed up with Steve Lewis of the Baker Tilly Growth Programme to host this seminar. All three have a proven track record of helping professional service businesses not only to survive but also to thrive, whatever the economic backdrop.
David and Vanessa have both played key roles within World-Renowned organisations in the Accounting, Information Technology, Banking, Finance, Consulting, Sales and Marketing arenas. Both have the requisite ‘alphabet soup’ behind their names to ensure that they talk your language, but you would have to go a long way to find two more passionate communicators on the subject of marketing – or a more powerful message!
Steve works with businesses on the key areas of strategy, performance improvement, risk mitigation and top team engagement. He helps top management teams to achieve clear strategies, an aligned top management team, and a clear action plan to address key business concerns.
Now you can benefit from a highly-concentrated dose of their expertise in the Recession-Proof Your Business Seminar.
Returning Early 2009!
This seminar will be re-scheduled in early 2009.
The Recession-Proof Your Business Seminar will equip you to:
- Understand the process through which prospects go from your first contact with them as strangers until they sign the cheques and begin working with you as paying clients. Learn how to work that process to quickly, effectively and ethically build rapport, trust and credibility. (Have you ever noticed that knowing how something works makes you so much better at it?);
- Employ marketing strategies at amazingly low cost (sometimes no cost at all) while still generating leads at a rate and of a quality which puts higher-cost marketing methods to shame;
- Rapidly develop and implement a business strategy for the next year, aligned between key stakeholders and focused on strengthening your position in your market regardless of prevailing economic conditions; and
- Understand the key focus areas for personal development to ensure that you are uniquely equipped to lead the business through an accelerated profitable growth programme.
Returning Early 2009!
This seminar will be re-scheduled in early 2009.
You will leave the ‘Recession-Proof Your Business’ Seminar with:
- An outline of at least two marketing strategies that will cost very little to implement but will powerfully position you to develop the trust and respect of key prospects, turning them into highly-qualified and motivated sales leads;
- A self-development programme focused on key areas of entrepreneurial skill, as well as a checklist for business strategy development and alignment; and
- An audio recording of the entire seminar so that you can refer back to points you want to refresh your memory on, or simply re-live the power and excitement of the event whenever you need a boost.
Booking and Payment Details
WHEN and WHERE?
DATE: Early 2009
TIME: To be confirmed ...
VENUE: To be confirmed ...
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